Consumers want choice in when they watch content, says LightShed's Greenfield

Netflix is aiming to take on the big box office this Thanksgiving with the release of its long-awaited film "The Irishman" on its platform. Rich Greenfield, partner at LightShed, joins "Squawk Box" to discuss the streaming platform's content strategy and how it may hold up against the competition.

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Wed, Nov 27 20199:40 AM EST


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