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    Pinterest shares plunge 15% after reporting larger-than-expected loss

    Pinterest CEO Ben Silbermann speaks in conversation with Matthew Lynley of TechCrunch during the TechCrunch Disrupt SF 2017 on September 18, 2017 in San Francisco, California.

    Justin Sullivan | Getty Images News | Getty Images

    Pinterest plunged as much as 19% after releasing its first quarterly earnings report as a public company after the markets closed Thursday. Shares rebounded slightly, settling to a drop of about 15% after hours, which is set to shave about $2.5 billion from Pinterest's market cap, bringing it to around $14 billion.

    Here are the numbers Pinterest reported for its first quarter of 2019:

    • Loss per share: 32 cents, excluding certain items, vs. 11 cents, according to Refinitiv consensus estimates
    • Revenue: $201.9 million, vs. $200.6 million, according to Refinitiv

    The company provided revenue guidance for its full-year 2019 of $1.06 billion and $1.08 billion. It would be the first time Pinterest generates at least $1 billion in revenue for a year.

    Pinterest reported 291 million global monthly active users (MAUs) for the quarter, a 22% increase from the same period last year, when it had 239 million MAUs.

    The company grew global average revenue per user (ARPU) 26% from the same period last year, up from 58 cents in Q1 of 2018 to 73 cents in Q1 of 2019.

    Pinterest experienced the most growth in its international markets compared to the U.S. International revenue rose 114% from the same period last year, jumping from $7 million in Q1 of 2018 to $15 million in Q1 of 2019. By comparison, revenue in the U.S. rose 51% compared with last year's quarter, up from $124 million to $187 million.

    International MAUs saw significant growth, up from 160 million in Q1 of 2018 to 206 million in Q1 of 2019, a 29% increase. U.S. MAUs rose just 6% during that same timeframe to 85 million.

    On a call with analysts following the report, CFO Todd Morgenfeld said English-speaking countries like the U.K. and Canada have made up the bulk of the company's international growth, and the company is now focused on expanding in Europe. Pinterest opened in six new markets in the past quarter, bringing its presence to a total of 13 countries.

    Pinterest has seen accelerating growth in the number of advertisers on its platform, in part due to the help of its new self-service tool, Morgenfeld said, though he said they don't expect to see meaningful impact of the tool until next year. Going forward, Pinterest wants to expand its offerings for smaller and mid-sized advertisers.

    Across all its markets, Pinterest is hoping to entice users to stay or return to its platform by showing them new projects they can explore on the site. Morgenfeld said many users will turn to Pinterest for a specific purpose, but leave after that need is fulfilled.

    "You may have had a great experience planning your wedding or remodeling your house but you need to be invited back to be shown the value of being on Pinterest for new use cases," Morgenfeld said.

    Correction:

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    Watch: How Pinterest makes money by filling your feed with promoted pins


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